Project Description

One of several successful national TV spots for Loterie Suisse Romande. Here I acted as Creative Director. This was an idea I created and produced in the USA for the Connecticut Lottery. When the Swiss Lottery, or Loterie Suisse Romande, invited us as a possible 3 man agency to work with, I showed them spots I had done in the US for a similar client. They felll in love with the “Scratch” spot and bought the recycle concept and campaign and ran it for 4 straight years! Including print versions for ads, billboards and point of sale. It was one of the most successful Loterie Suisse Romande ad campaigns ever! The spot was produced by Shining in Zurich.