Project Description

Swiss Education Group, SEG, is one of Switzerland’s top Hotel School. But the group is ranked just behind Lausanne, Glion and Les Roches hotel schools. They approached Stan Wawrinka to be a spokesman and ambassador for the school due to his experience with hotels. He spends more 200 nights a year in hotels when playing in tournaments all over the world. Plus his sister attends Cesar Ritz Culinary Institute which is part of Swiss Education Group. Stan Wawrinka and SEG are a perfect match.

When we shot this video, Stan was a top ten ranked tennis player, relatively not well known and in the shadow of his team mate Roger Federer. He was propelled to number 3 in the world after his victory at the Australian open. He over took Roger in ranking and became Switzerland’s man of the year in 2014. SEG wasn’t quite sure how to use this video when we shot it and edited it. But while on vacation and away from mainstream media, I got a call from SEG CEO Florent Rondez who announced Stan’s Australian Open victory. All of a sudden they knew they had a great promotional video and the timing was perfect. Stan Wawrinka and SEG were the perfect team. Soon SEG will be dominating the Hospitality Education rankings due to their great academic offering but also for their solid brand image.

I have been working with SEG for more than six years, and in that time together we have consistently improved the global image of SEG with our video productions. We have in fact produced all of SEG’s videos, which not only has anchored their image as top quality hospitality educators, but also have increased the students attendance. This has consistently increased the profitability and value of the business. There is no question that Stan Wawrinka and SEG are the perfect match. And arguably, with our help, SEG is the most innovative and forward thinking hospitality school group in the world. Our work with SEG proves that great and relevant video content is pivotal in improving brand image and developing business growth. SEG and Stan Wawrinka are the perfect match, just like SEG and Swiss Syndicate are the perfect team.